Dismedic SEO Case Study

Dismedic, a leading distributor of health equipment in Spain, faced a challenge – many healthcare professionals weren’t aware of their extensive product range. They needed a way to improve their online presence and connect with their target audience: medical clinics, hospitals, and individual practitioners searching for equipment.

Our Approach:

We crafted a data-driven SEO strategy to achieve Dismedic’s goals. Here’s what we did:

Understanding the Audience: We researched the keywords healthcare professionals in Spain were using to find medical equipment. This included specific equipment names, types (e.g., diagnostic tools, physiotherapy equipment), and functionalities.

Content Creation: We optimized Dismedic’s website content to be relevant and informative for medical professionals. This involved creating detailed product descriptions, informative blog posts on new equipment and industry trends, and translating content into Spanish for better reach.

Technical SEO: We ensured Dismedic’s website was user-friendly and easy for search engines to crawl and understand. This included optimizing website speed, mobile-friendliness, and internal linking structure.
Results:

Within a few months, Dismedic’s SEO efforts paid off:

Increased Organic Traffic: The website saw a significant rise in organic traffic from healthcare professionals searching for medical equipment online. This meant more potential customers were finding Dismedic’s website.

Improved Keyword Rankings: Dismedic’s website started ranking higher in search results for relevant keywords related to the equipment they distribute. This made it easier for medical professionals to find them when searching for specific products.

Targeted Leads: The informative content attracted qualified leads. Medical professionals browsing the website could easily find the equipment they needed and contact Dismedic for inquiries.